MoveClear

Data Built for Devotion

A studio of digital tools for people who care too much about sport.

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Every tool in the suite uses data and presents in a clear way to improve the user experience of the game being played.

Not for casual observers. For the Parkrun runner tracking every split. The supporter who commits their predictions before a ball is kicked. The person who has played the same board game their whole life. The devoted.

the Lineup

Not your typical case studies. These are unapologetically niche tools built for people who care too much.

Sport Product Website Live

Boro Predictor

Season Score Predictor

Live Website hosting football fans' pre season predictions - with a live ladder and challenges to encourage engagement throughout the year.

Games UX Design Web App Live

Wembley

FA Cup Board Game Companion

Live browser companion to a classic board game, replacing physical frustrations with digital solutions for faster gameplay with all of the drama.

Sport UX Design Web App Coming Soon

TAG Running

True Age Grading

Benchmarks your 5K time against local Parkrun course records — not world standards. Finally, a fair and honest read on where you actually stand.

Sport Product Design Web App Coming Soon

WNF Manager

Football Team Organiser

Builds fair, balanced teams for grassroots football from a player pool. Ratings, positions, and formation view — so the organiser can make the call with clarity.

the Manager

David Holly

David Holly

Product Designer

UX and Product Designer who identifies problems worth solving and moves them all the way to shipped. The work here is sports-obsessed, the skills are transferable. If you've got a community worth designing for, a process that deserves better than a spreadsheet, or an idea that's been sitting in your notes too long, I'm interested.

Get in touch

See clear. Move clear.

A product studio by